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Our Story

Built by sellers, for sellers.

PrimoDato was founded by revenue operations professionals who were frustrated paying for massive data subscriptions they'd barely use. We built a credit-based intelligence platform where you pay only for the accounts you actually work, with deeper niche coverage than anything else on the market.

Our mission

To give every B2B sales and marketing team, not just enterprise companies with six-figure data budgets, access to the firmographic and technographic intelligence they need to find, qualify, and reach their best-fit accounts.

We believe data should be precise, affordable, and actionable. Not a firehose of records you'll never touch.

Precision over volume

We'd rather give you 100 perfect-fit companies than 10,000 irrelevant ones. Every data point we surface is a signal, not noise.

Niche-deep coverage

Generic platforms miss hospitality, healthcare, and real estate. We go deep where others go wide.

Fair pricing

Credits are used only when you reveal. No wasted spend on contacts that never convert.

147
Searchable industries
60+
Featured verticals
22
Industry categories
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How we collect and verify data

Step 1

Public data coverage

We compile a broad range of public business data points across company websites, public directories, job activity, digital presence, and other openly available sources to build a well-rounded company profile.

Step 2

Quality review

We run structured quality checks across the data we collect to identify gaps, inconsistencies, and low-confidence records before those signals are surfaced in the platform.

Step 3

Human verification

Our team performs human review on important records and high-value sectors to strengthen accuracy, especially in categories where deeper industry context matters.

Step 4

AI and ML enrichment

We use AI and machine learning models to identify patterns, estimate likely signals, and improve coverage using historical data trends, while keeping those predictions grounded in observed evidence and ongoing review.

Coverage highlights

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Hospitality & Travel

From boutique hotels to global resort chains - we track the property management systems, booking engines, channel managers, and guest experience tools that power modern hospitality businesses.

Hotels, resorts, travel agencies, OTAs, and vacation rentals

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Healthcare & Life Sciences

Healthcare technology is fragmented and complex. We track EHR/EMR systems, practice management platforms, telemedicine tools, billing software, and the compliance infrastructure that powers modern healthcare organisations.

Hospitals, clinics, telehealth, pharma, medical devices, and health tech

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Real Estate

We cover the full real estate stack - from CRM tools used by brokerages to property management software used by landlords to the transaction platforms that close deals.

Brokerages, property managers, developers, REITs, and PropTech companies

Ready to find your best accounts?

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PrimoDato

B2B intelligence for modern revenue teams.

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