Quick summary
PrimoDato is a company intelligence platform for searching and building targeted company lists. Coverage includes 5M+ companies, 147 industries, and 2,000+ technologies, with an optional custom-list service delivered in 5–8 business days.
Cognism is a B2B sales intelligence provider known for contact data, especially in Europe, and for a compliance-led approach to outreach data. It is often evaluated by teams that need phone-verified mobiles and EMEA coverage. Plans are typically sold by sales.
Side-by-side comparison
| Category | PrimoDato | |
|---|---|---|
| What it's best for | Company search by industry, technology, size, and location, plus a managed custom company list service | Compliant B2B contact data and sales intelligence, with a strong reputation in European markets |
| Database size and coverage | 5M+ company records, searchable across countries and regions | Company and contact coverage with an EMEA emphasis. Exact totals vary by product and region |
| Industry depth | 147 searchable industries, with deeper coverage in verticals such as hospitality, healthcare, and real estate | Broad B2B coverage. Vertical depth varies by market and data package |
| Technology/stack data | Filter companies by 2,000+ tools and software products | Technographic or intent add-ons may be available. Confirm current packages with Cognism |
| Custom list building | Yes. PrimoDato builds a targeted list from your brief and delivers it in 5–8 business days | Platform search and sales-assisted list work vary by contract. A scoped CSV research service is not the same product model |
| Pricing model | Self-serve credit plans, plus scoped pricing for custom lists. No fixed custom-list rate until the brief is approved | Typically quoted by sales. Contact Cognism for current pricing |
| Free trial or credits | 200 credits on signup, no credit card required | Demo or trial access varies. Confirm with Cognism |
| GDPR compliant | Yes. GDPR and CCPA aligned across platform use and custom deliverables | Compliance is a stated product focus, especially for European outreach. Review their current terms |
| CRM integrations | CSV, Excel, and CRM-ready files as standard. API access and CRM sync available on higher plans | CRM and sales-tool integrations are commonly offered. Availability varies by plan |
| Best for team size | Individual sellers, marketing teams, agencies, and mid-market revenue teams that want a finished list or self-serve search | Sales teams, especially in EMEA, that need compliant contact data for outbound calling and email |
When to choose PrimoDato
- Your first need is a company list by industry, stack, size, or country, not a calling database.
- You want a self-serve credit product or a fixed-scope custom list, without a long sales cycle.
- Niche vertical coverage and technology-used filters are more important than verified mobile numbers.
- You want the deliverable as a file your team can import, with revisions included.
When to choose Cognism
- European mobile-verified contact data is the main reason you are buying a tool.
- Your outbound motion depends on compliant direct dials more than on company-level research.
- You want a sales-intelligence vendor with an established EMEA compliance narrative.
- You are ready to evaluate an annual sales-data contract rather than a scoped list project.
Try PrimoDato free. 200 credits on signup, no credit card required.
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