Quick summary
PrimoDato helps teams find companies by industry, software stack, size, and location, then either work those accounts in search or order a custom company database. The custom service is a researched list delivered as a spreadsheet or CRM-ready file.
Apollo combines a B2B contact and company database with sales engagement tools such as sequences, a dialer, and email outreach. It is often used by SDR and outbound teams that want data and campaign execution in one product. Plans and credits vary.
Side-by-side comparison
| Category | PrimoDato | |
|---|---|---|
| What it's best for | Company search by industry, technology, size, and location, plus a managed custom company list service | Outbound prospecting plus sales engagement: find contacts and run sequences in one tool |
| Database size and coverage | 5M+ company records, searchable across countries and regions | Large company and contact database. Exact counts vary by plan and are published by Apollo |
| Industry depth | 147 searchable industries, with deeper coverage in verticals such as hospitality, healthcare, and real estate | Broad general coverage. Industry filters are available; vertical depth varies |
| Technology/stack data | Filter companies by 2,000+ tools and software products | Technology filters are available. Coverage and accuracy vary by source and plan |
| Custom list building | Yes. PrimoDato builds a targeted list from your brief and delivers it in 5–8 business days | Users typically build lists inside the product. Apollo does not replace a managed research-and-delivery service |
| Pricing model | Self-serve credit plans, plus scoped pricing for custom lists. No fixed custom-list rate until the brief is approved | Freemium and paid plans with credits or seats. Current rates vary by plan |
| Free trial or credits | 200 credits on signup, no credit card required | Free tier and paid credits are available. Limits vary by plan |
| GDPR compliant | Yes. GDPR and CCPA aligned across platform use and custom deliverables | Apollo publishes compliance documentation. Review their current terms for your use case |
| CRM integrations | CSV, Excel, and CRM-ready files as standard. API access and CRM sync available on higher plans | CRM and outreach integrations are part of the sales-engagement product |
| Best for team size | Individual sellers, marketing teams, agencies, and mid-market revenue teams that want a finished list or self-serve search | SDR, outbound, and growth teams that want data and sequencing together |
When to choose PrimoDato
- You want someone else to research, filter, and deliver a clean company list.
- Technology-used and industry filters are the main way you define a market.
- You do not need a built-in email sequencer or dialer.
- You want a scoped custom-list price and a 5–8 day delivery window.
When to choose Apollo
- You want contact data and email sequences in the same product.
- Your SDRs live in a prospecting-and-outreach workflow all day.
- A free or low-cost starter plan for outbound tooling matters more than a managed list.
- You are comfortable building and cleaning lists yourself inside a sales engagement tool.
Try PrimoDato free. 200 credits on signup, no credit card required.
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