What powers the product today
These are internal systems. You don't interact with them directly. They run automatically to keep company profiles accurate, enriched, and up to date.
Layer 1
Live · InternalWeb data collection
Company data that stays current
PrimoDato continuously monitors and refreshes company information from across the web. Every profile in the platform reflects the most recent available data, not a static snapshot from a bulk import months ago. This is the foundation that keeps search results accurate and company profiles up to date without any manual effort on your end.
Layer 2
Live · InternalML enrichment engine
Estimated fields, with confidence scores
Trained ML models fill in missing firmographic fields (employee band, revenue range, growth stage) where direct data isn't available. These are predictions with confidence scores, not verified figures. The model improves as more data flows through the pipeline. This is why profiles have estimated ranges rather than exact numbers we can't confirm.
Layer 3
Live · InternalTechnologies detection
Know which software companies actually use
PrimoDato identifies the technology tools, platforms, and software solutions that companies have adopted, from CRM and marketing platforms to cloud infrastructure and industry-specific applications. This powers the technology filter in search, so you can find companies by what they run, not just what industry they're in. Coverage spans 2,000+ technologies across every major software category.
Layer 4
Live · InternalData quality and verification
Why profiles show a last verified date
Automated scoring flags low-confidence records for review. Some records go through structured verification workflows. This is why profiles show a "last verified" date: it reflects when a record last passed quality checks, not a manual review every time.
What's coming next: natural language search
In developmentThe next layer we're building is the one you'll actually interact with directly. Instead of building filter combinations, you'll be able to describe what you're looking for in plain English and get a structured result.
Ask questions in plain English
Type something like "fast-growing SaaS companies in Germany using HubSpot and hiring sales reps" and get a filtered company list back. No manual filter setup required.
Refine results through conversation
Follow up with "narrow it to under 200 employees" or "remove companies that already use Salesforce" and the results update. Iterative search without rebuilding from scratch.
Auto-generate account research briefs
Request a summary of a company (its stack, hiring trends, recent changes) and get a structured brief rather than reading through a full profile manually.
This is in active development. We're not giving a launch date because we'd rather ship it right than ship it early. If you want to be notified when it's available, join the early access list.
What signals we track across company profiles
PrimoDato continuously monitors multiple signal categories to build a comprehensive profile of every company:
Firmographic Signals
Technographic Signals
Behavioral Signals
Intent Signals
See the intelligence layer in action
The best way to understand what PrimoDato's enrichment actually produces is to search a few companies and look at what's in a profile. Start free. No credit card required.