Quick summary
PrimoDato is a B2B company intelligence platform with 5M+ company records across 147 industries. Teams search companies by industry, technology used, size, location, and buying signals, or ask PrimoDato to build a custom company list and deliver it as a CSV or CRM-ready file.
ZoomInfo is a sales intelligence platform used for company and contact data, intent signals, and go-to-market workflows. It is commonly bought as an annual subscription for teams that want a large contact database and native sales tooling. Feature depth and coverage vary by plan.
Side-by-side comparison
| Category | PrimoDato | |
|---|---|---|
| What it's best for | Company search by industry, technology, size, and location, plus a managed custom company list service | Enterprise sales intelligence: contacts, intent, and GTM workflows in one platform |
| Database size and coverage | 5M+ company records, searchable across countries and regions | Large commercial company and contact database. Published coverage varies by product and plan |
| Industry depth | 147 searchable industries, with deeper coverage in verticals such as hospitality, healthcare, and real estate | Broad coverage across many verticals. Depth varies by plan and data package |
| Technology/stack data | Filter companies by 2,000+ tools and software products | Technographic data is available. Depth and filters vary by plan |
| Custom list building | Yes. PrimoDato builds a targeted list from your brief and delivers it in 5–8 business days | Teams typically search and export inside the platform. Managed or professional services vary by contract |
| Pricing model | Self-serve credit plans, plus scoped pricing for custom lists. No fixed custom-list rate until the brief is approved | Typically sold as an annual contract. Contact ZoomInfo for current pricing |
| Free trial or credits | 200 credits on signup, no credit card required | Demo and trial availability varies. Confirm with ZoomInfo |
| GDPR compliant | Yes. GDPR and CCPA aligned across platform use and custom deliverables | ZoomInfo publishes compliance programs. Review their current terms for your use case |
| CRM integrations | CSV, Excel, and CRM-ready files as standard. API access and CRM sync available on higher plans | Native CRM and sales-tool integrations are a core part of the platform |
| Best for team size | Individual sellers, marketing teams, agencies, and mid-market revenue teams that want a finished list or self-serve search | Typically mid-market and enterprise revenue teams with a larger data budget |
When to choose PrimoDato
- You want a finished company list built to your brief, not another platform to search through.
- You need industry and technology filters first, especially in verticals like hospitality, healthcare, or real estate.
- You prefer credit-based self-serve access, or a scoped custom-list price, instead of a large annual data contract.
- Your team is ready to launch from a CSV or CRM-ready file within 5–8 business days.
When to choose ZoomInfo
- You need a large contact database, direct dials, and buying-group mapping as the core product.
- Intent data and in-platform sales workflows are more important than a custom-built company list.
- Your team already runs an enterprise GTM stack and wants native CRM and sales-engagement integrations.
- You have budget and procurement time for an annual sales-intelligence contract.
Try PrimoDato free. 200 credits on signup, no credit card required.
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