Quick summary
PrimoDato starts with the company: industry, location, size, and software used. Teams either search those accounts themselves or order a custom company database delivered as a spreadsheet.
Lusha is a B2B contact data product, often used as a Chrome extension and enrichment tool to find emails and phone numbers for people at known companies. It is built for contact capture more than for building a market-wide company list.
Side-by-side comparison
| Category | PrimoDato | |
|---|---|---|
| What it's best for | Company search by industry, technology, size, and location, plus a managed custom company list service | Finding emails and phone numbers for people at companies you already have in mind |
| Database size and coverage | 5M+ company records, searchable across countries and regions | Contact-focused coverage. Company and contact counts vary by plan and region |
| Industry depth | 147 searchable industries, with deeper coverage in verticals such as hospitality, healthcare, and real estate | Company search exists, but the product is organized around contact find and enrichment |
| Technology/stack data | Filter companies by 2,000+ tools and software products | Not the core product. Technology filters, where present, are more limited than a technographic database |
| Custom list building | Yes. PrimoDato builds a targeted list from your brief and delivers it in 5–8 business days | Users typically look up or enrich contacts. A managed company-list research service is not the main offer |
| Pricing model | Self-serve credit plans, plus scoped pricing for custom lists. No fixed custom-list rate until the brief is approved | Credit or seat plans. Current pricing varies by package |
| Free trial or credits | 200 credits on signup, no credit card required | Free credits or trial access may be available. Limits vary |
| GDPR compliant | Yes. GDPR and CCPA aligned across platform use and custom deliverables | Lusha publishes compliance and privacy documentation. Review their current terms |
| CRM integrations | CSV, Excel, and CRM-ready files as standard. API access and CRM sync available on higher plans | CRM and browser-extension workflows are a common part of the product |
| Best for team size | Individual sellers, marketing teams, agencies, and mid-market revenue teams that want a finished list or self-serve search | Individual sellers and small sales teams who need direct contact details quickly |
When to choose PrimoDato
- You do not already have the account list. You need the companies identified first.
- You are targeting a market by industry, country, size, or software used.
- You want a complete company database with readiness tiers, not only phone and email lookups.
- You would rather outsource list building than enrich names one by one.
When to choose Lusha
- You already know the companies and only need emails or phone numbers.
- A browser extension for LinkedIn or CRM contact capture is the main job to be done.
- Speed of revealing a single contact matters more than a researched market list.
- Your workflow is enrichment of existing records, not net-new company discovery.
Try PrimoDato free. 200 credits on signup, no credit card required.
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