Quick summary
PrimoDato gives you a searchable company database and, if you want, a finished custom list. You describe the companies you want; PrimoDato filters and delivers the file. You do not have to build an enrichment workflow.
Clay is a GTM data-enrichment and workflow product. It connects many data providers so operators can look up, enrich, and score accounts in custom tables. Clay is not a single company database. It is a workspace for stitching data sources together. Credit use and provider coverage vary by plan.
Side-by-side comparison
| Category | PrimoDato | |
|---|---|---|
| What it's best for | Company search by industry, technology, size, and location, plus a managed custom company list service | Custom enrichment workflows: waterfall data from multiple providers inside a flexible table |
| Database size and coverage | 5M+ company records, searchable across countries and regions | Depends on the providers you connect. Clay does not replace a single owned company database |
| Industry depth | 147 searchable industries, with deeper coverage in verticals such as hospitality, healthcare, and real estate | As deep as the sources you configure. Industry coverage is not a fixed Clay dataset |
| Technology/stack data | Filter companies by 2,000+ tools and software products | Possible through connected providers. You assemble the stack signals yourself |
| Custom list building | Yes. PrimoDato builds a targeted list from your brief and delivers it in 5–8 business days | Powerful if you build the workflow. Clay does not research and hand you a finished list as a managed service |
| Pricing model | Self-serve credit plans, plus scoped pricing for custom lists. No fixed custom-list rate until the brief is approved | Credit-based plans. Usage cost varies with the providers and rows you run |
| Free trial or credits | 200 credits on signup, no credit card required | Plans and trial credits vary. Check Clay for current offers |
| GDPR compliant | Yes. GDPR and CCPA aligned across platform use and custom deliverables | Clay publishes platform terms. Compliance also depends on the third-party sources you connect |
| CRM integrations | CSV, Excel, and CRM-ready files as standard. API access and CRM sync available on higher plans | CRM and outbound-tool connections are a common part of GTM workflows in Clay |
| Best for team size | Individual sellers, marketing teams, agencies, and mid-market revenue teams that want a finished list or self-serve search | GTM engineers, operators, and technical marketers who want to build their own enrichment system |
When to choose PrimoDato
- You want a finished company list, not a workflow to assemble one.
- Your team does not have time to configure waterfalls, credits, and multiple data vendors.
- A clear 5–8 day delivery and a scoped price matter more than unlimited DIY enrichment.
- You prefer one company database and one brief over stitching several providers together.
When to choose Clay
- You want to design your own enrichment waterfall across many data vendors.
- A technical operator will maintain tables, formulas, and credits week to week.
- Flexibility to mix sources is more important than a single researched deliverable.
- You already have account names and need to enrich them, not discover the market from scratch.
Try PrimoDato free. 200 credits on signup, no credit card required.
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